Mobile recruiting is the method of searching and connecting with people who are using mobile phones. Technology is being utilized to the maximum extent these days for all kinds of branding and marketing. Mobile is most commonly used and easy to reach anyone.

Recruitment method has become more efficient with sophisticated technology and networking. It is easy to reach, connect and communicate faster with anyone with the use of mobile phones.

The messaging options, text messaging, video messaging, WAP, idle screen advertising, SEO/SEM and different applications for mobile phones will help to reach the crowd. Companies can connect to the target candidates, either active or passive without expecting them to respond. But a person will definitely check his messages on the mobile but less likely the e-mails or any other mode. It helps to easily spread the information in the market.

This is more beneficial for senior candidates where they would like to hide their identity but still would like to explore new opportunities.

Few of the Options Available for Mobile Recruiting

• One of the simplest ways is to SMS the opportunity and job description. Interested candidate will revert. Job portals provide free service where job seeker can send SMS and they will deliver his resume to the given email id on behalf of him.
• Candidate can store the resume in his mobile phone and can share using Near Field Communication technology
• Most of the social networking sites like LinkedIn have the option to send the updates and alerts directly to mobile phone
• Remote interviews can be conducted with the use of latest 3G mobile and PC2Mobile technology.
• Sending messages in the surrounding with the help of Bluetooth is another advantage.
• Location-based service will provide the information when a person passes through that particular geographical location
• AutoSearch offers users a very simple platform for conducting recruiting (sourcing) searches via the mobile device

Advantages of Mobile Recruiting

• Cost effective as many offers available for free messaging. Faster communication.
• Person will always carry mobile everywhere. It’s easy to connect him at any point of time. Response to a mobile will be higher than the traditional media.
• If not able to connect then you can leave a message for which he can revert when available
• Candidate has less access to his personal e-mails in most of the companies. So less chance of checking emails from recruiter/employer. But he can definitely check the message on his mobile without a fear of being noticed.
• If candidate has connected to internet through his mobile, then he can even immediately send the resume during his working hours where his employer can’t watch him

YouTube is no longer an entertainment site. It has now become the new age marketing and branding tool. The latest Web 2.0 recruitment helps the company to find the talent quickly with minimum cost and increases the brand reputation. Current generation is highly exposed to personal media like YouTube and reality television, and they expect the same from their employers. Companies using such effective tools are going to employ the right professionals.

Organisation needs to create its account on YouTube and get unique URL. 

Enter company description, related links, location and related information.

Customize by modifying the layouts to look more professional and gives a quick view in one shot.

Upload videos on campus tour, culture, employee interviews, a typical day at work etc. Here is an example, Microsoft Recruiting.

Keep uploading videos on current requirements. Here is an example.

How YouTube can be used for campus recruitment for schools?

Schools and universities can create their Youtube page to increase the visibility. This attracts companies, get a better feel about the institutions and to go further with their manpower requirements. Include campus tours, student, and alumni interviews, guest speakers and various events in this

YouTube for Job Seekers

YouTube is the best place to broadcast yourself. Lots of possibilities to get targeted audience if used properly. You can upload your brief video intro along with hands on briefings on your achievements, etc in a very affective way. If you are an Architect, you can probably showcase your models and things like that. A software professional can show his skills and a peek inside his logical abilities. A good video resume is highly effective. It needs to be short, precise, should showcase your abilities in the right way and your prospective Employer should easily value you as the right fit for the job requirement. You need to have good presentation skills to sell yourself. As you are filming yourself, you can try multiple times anyways.

Here is an example.

The unprecedented growth of Twitter has changed probably everything on the internet. Latest trend in Job searching is finding jobs via Twitter. Twitter with its estimated 75 million users is the word of 2010 without a doubt and it has changed most of the traditional approach in Job market. This post is an extract of the fine Mashable post.

Everything about your Twitter presence

You need to make your Twitter Employer friendly.

• Have a precise Job Expectation in your Twitter Profile which is limited at 160 characters
• Use a professional looking Avatar
• Tweet regularly about Job Search adventure
• Please try to have a great looking Twitter background that utilizes empty spaces of Twitter page and promotes your skills. (If you don’t know, then you can start with this free template)
• Provide your online Resume link (Try VisualCV to host your Resume online) (Also look at Dan Schawbel’s post HOW TO: Build the Ultimate Social Media Resume)
• Try to build a credible rapport among contacts. Try to promote yourself while tweeting and build network.

Know Who Is Looking For Talent

You will see millions of people on twitter. But, How do you know that if anyone is looking for future employees? Carefully search for people who are searching for talented people for hire. There are many who may be looking for You! You should do the following while you choose people to be your contacts.

• Check their Bio
• Their profile details
• Who are their followers and what they tweet
• Do check for their credibility

e.g.@craigslistjobs – CraigsList Jobs, @jobingatlanta – Job tweets specifically on Jobs in Atlanta etc

Follow Real Time Search Results

Twitter has this amazing feature where you can tag tweets and make them part of trending topics. There so many of them such as #jobs, a real time topic where you can see all tweets tagged as #jobs. This is a really powerful facility that Twitter gives you. No other Social Network ever though about such de-centralized way of tagging tweets with topics whether or not you are contacts with them. You can passively watch what’s happing on these trending topics and discussions for hours!

Search on Twitter

Twitter search engine is not bad at all, you can type in your search text and see what turns up! A search on “C++ jobs” gave the following result!

Follow #TweetMyJobs

#TweetMyJobs is for job Seekers. Follow this and get up to date Job openings. Visit them at tweetmyjobs.com

Twitter Accounts dedicated to Jobs

Many Twitter accounts are out there to help you get the job requirements. Here is a list (via Mashable)

By company

@attjobs – Jobs at AT&T
@mtvnetworksjobs – Jobs at MTV
@TRCareers – Jobs from Thomson Reuters

By field

@alldevjobs – Developer jobs
@ArtDirectorJobs – Art director jobs
@cwjobs – Copywriter jobs
@jobsinhiphop – Jobs in Hip-Hop
@journalism_jobs – Jobs in journalism
@juicyjobs – Green jobs
@libgig_jobs – Library Jobs
@mediabistrojobs – Media job listings from mediabistro.com
@medical_jobs – Medical jobs
@media_pros – Jobs for media professionals
@narmsjobs – Retail marketing jobs
@PRSAjobcenter – Jobs in public relations, communications and marketing
@reflectx – Physical Therapy jobs
@seojobs – SEO job listings
@socialmediajob – Jobs in social media
@travelmaxallied – Healthcare jobs
@travelnursejob – Jobs for traveling nurses
@usmusicjobs – US Music Jobs
@web_design_jobs – Web design and other graphics jobs

By job type

@findinternships – Internships and entry level jobs for college students
@freelance_jobs – Freelance jobs
@heatherhuhman – Entry level jobs and internships
@Project4Hire – Freelance and temporary jobs
@jewish_jobs – Jewish job listings

By region

@MyBristolJobs – Job listings from mybristoljobs.co.uk
@chicagowebjobs – Web-related jobs in Chicago
@ChicagoTechJobs – Technology jobs in the greater Chicago area
@ITJobsLondon – IT jobs in London
@ITJobsSydney – IT jobs in Sydney, Australiaa
@JobsBoston – Jobs in the greater Boston area
@jobshawaii – Jobs in Hawaii
@NewYorkTechJobs – Technology jobs in the greater New York area
@PDXJobs – Jobs in Portland, Oregon
@sdjobs – San Diego technology jobs
@sfmobilejobs – Mobile Web and Digital Media jobs in Silicon Valley
@mtltweetjobs – PR/marketing/social media/tech jobs in Montreal
@TopJobsInLondon – Top jobs in London, UK
@web20jobs – UK-based web 2.0 jobs

General

@JobAngels – Helping the unemployed find jobs
@indeed – One search. All jobs.
@jobshouts – General job postings
@simplyhired – Job search site
@StartUpHire – Jobs at VC backed companies
@twithire – Job board service

This is just the beginning. Twitter is going to change Job Searching for ever. Who knows, a 140 character Tweet might get you the next dream job for you