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Establish your presence in sites like LinkedIn, Facebook, Twitter, Orkut etc. Find out the relevant site for your target search. Join those sites. Bring enough traffic to your site. Provide all necessary feeds so that you can be searchable easily. This makes easier for people to reach you.
Its very essential for a recruiter to get socialized. Participate in the discussions, conferences and recruitment events. Involve in the discussions, online groups, tweets etc. Increase your network and visibility. Share your thoughts, start new discussion threads and ask for opinions.
Recruiter must know all the current trends in the market. Knowledge on market information, client information and the current openings. Information about the client, their culture, their work, revenue are very essential. The current opening and the kind of people they require, the companies which work on similar skills helps to narrow the search and get right talent.
Make your sites look interesting and unique. Add your hobbies, interests and your favorite topics. Give enough information about you. Make the background look interesting and good images. But at the same time looks simpler and easy to find. Add profile pictures. Make it such a way that others can easily find out who you really are.
Sometime social networking and internet marketing creates nuisance to others. There are so many agencies which is going for e-marketing. People often get too many spams, too many unknown friend requests. Make sure that don’t just send add request and don’t keep spamming. It will not add any value to your profile. Instead, make it more personalised message. Make them realise that you are trying to help them rather you getting benefited from them. Most of the time people send friend requests and them keep asking about references. It might really annoy the one who added you in his list as you(unknown) just trying to get favours from them. Instead, involve him in the conversation, try to make him realise that you can also be helpful for him in different ways if not now but in the future. In such case he would like to be in touch with you always and might give you good references.
Its all about building good professional relationships and maintaining them.