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Standing out in the crowd is always a challenge in any industry. Similarly, there are thousands of recruitment agencies, job boards around and hence it is a much of a challenge to be on top of others. There are many start up recruitment service providers coming up each day. It is essential to be focused and to be in top among the client’s preference. Recruitment services need to attract right job providers, satisfy them in their recruitment needs as well as satisfy people who are looking out for jobs. Employers as well as prospective employees need to have confidence in the recruitment a...
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Employers look for passive and quality candidates. These candidates are usually not active on job boards or don’t respond to the any emails or calls by recruiters. Recruiters try to target them by posting ads in various media and also sending bulk mails. But these candidates don’t get attracted to any of these methods. Job postings most of the times are usually unsuccessful in targeting quality talent. Recruiters fail to understand why this happens. These candidates don’t look out for change if its not interesting to them. They only respond if the position and the profile is beneficial ...
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Resume SEO (Search Engine Optimisation) is loading enough keywords in the resume so that it results in the search engine during the search given by the recruiters. One needs to highlight all the relevant keywords to get an attention from the recruiters. These are the few ways you can have resume SEO : Decide on Keywords : Make sure to use different keywords. Use all short forms, phrases, jargons which are your relevant skills. Person might search HR as either HR or Human resource. So keep in mind to insert both of these words. Similarly MS/Microsoft, TL/Team Lead/Tech Lead/Technical Lead. ...
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Visibility Establish your presence in sites like LinkedIn, Facebook, Twitter, Orkut etc. Find out the relevant site for your target search. Join those sites. Bring enough traffic to your site. Provide all necessary feeds so that you can be searchable easily. This makes easier for people to reach you. Socialise Its very essential for a recruiter to get socialized. Participate in the discussions, conferences and recruitment events. Involve in the discussions, online groups, tweets etc. Increase your network and visibility. Share your thoughts, start new discussion threads and ask for opinio...
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As mentioned in the earlier blogs, most recruiters are adopting for creative method of recruiting. Facebook is one of such tools. It is necessary to understand how effectively we can use the features. One of the features is Facebook Events. There are more than 300 million users in Facebook and more than 3.5 million Facebook events created on each month. Most of the users login regularly and keep updating the status, add comments and check latest updates. Utilise this to advertise recruitment news. Create an event on Facebook. Provide details about the opportunity, your contact details so th...
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Employers look for passive and quality candidates. These candidates are usually not active on job boards or don’t respond to the any emails or calls by recruiters. Recruiters try to target them by posting ads in various media and also sending bulk mails. But these candidates don’t get attracted to any of these methods. Job postings most of the times are usually unsuccessful in targeting quality talent. Recruiters fail to understand why this happens.

These candidates don’t look out for change if its not interesting to them. They only respond if the position and the profile is beneficial for them in different ways. These performers look for

  1. Challenge which is better than the current
  2. Recognition
  3. More responsibilities
  4. Career growth
  5. Team Work
  6. Better organization and the environment

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Image Source: laverrue

Recruiters, while posting any job need to remember how to ensure the above mentioned are marketed well. Mostly they fail because :

Posting Wrong Content

People often make a mistake by posting job description than job ad. Job description is used for the recruiter to understand the position better and for internal use. Job ad is to market the company and the position to the candidate.

Targeting the wrong Audience

Always approach the relevant candidates who fit for the position. Understand the requirement and the kind of people who match these requirement. Try to sell the position to the candidate than demanding from them. Remember that you the seller and need to market the position in such a way the it should be beneficial to the candidate. Target the right people who fit for this position

Bland Format

The job description does not give much information on what candidate gets out of this position. How its more challenging than his existing job. It’s just for the internal reference and to understand the skill set. Once you know what you need to search then you have to attract them. Just sharing the job description will never attract the quality candidate. You need to provide enough information about the company, business, how he can upgrade his career etc.

Attracting quality candidate itself is a talent.

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