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Employers look for passive and quality candidates. These candidates are usually not active on job boards or don’t respond to the any emails or calls by recruiters. Recruiters try to target them by posting ads in various media and also sending bulk mails. But these candidates don’t get attracted to any of these methods. Job postings most of the times are usually unsuccessful in targeting quality talent. Recruiters fail to understand why this happens.
These candidates don’t look out for change if its not interesting to them. They only respond if the position and the profile is beneficial for them in different ways. These performers look for
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Recruiters, while posting any job need to remember how to ensure the above mentioned are marketed well. Mostly they fail because :
People often make a mistake by posting job description than job ad. Job description is used for the recruiter to understand the position better and for internal use. Job ad is to market the company and the position to the candidate.
Always approach the relevant candidates who fit for the position. Understand the requirement and the kind of people who match these requirement. Try to sell the position to the candidate than demanding from them. Remember that you the seller and need to market the position in such a way the it should be beneficial to the candidate. Target the right people who fit for this position
The job description does not give much information on what candidate gets out of this position. How its more challenging than his existing job. It’s just for the internal reference and to understand the skill set. Once you know what you need to search then you have to attract them. Just sharing the job description will never attract the quality candidate. You need to provide enough information about the company, business, how he can upgrade his career etc.
Attracting quality candidate itself is a talent.