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Employer Branding is to create a positive image by marketing the company and its culture. It is very essential attract right talent too.
Employees are the best source for branding any organisation. Their constant feedbacks not only help the organisation to rectify the unnoticed areas for improvement but helps in retaining them as they feel special. Have advisory team of professionals in the organisation with varying experience levels who can support in such activities. Add employee testimonials, interviews and surveys in the company website. Organise training sharpen the skills, recognising and rewarding employees for their work.
Notice the competitors in the similar industry and the practices which they adopt to attract and retain people. Constantly improve the HR practices to make the best place to work in this organisation and in turn become ambassadors in the market.
Since the external agencies get a view on different prospective, it is beneficial to take professional guidelines from them and come up with the best ad campaigns to promote the company. It is equally important that this team has people from wide range of industries and experience in market research, branding, public relations, market communication, media, human resources etc.
Involve in social activities in different sectors like healthcare, education, sports, conferences, competitions and so on. Participate in different job fairs. Meet university students, give seminars, visit for campus recruitments and build network outside.
With the latest trends and internet technologies, it has become easy to market anything and anywhere! It is very simple, cost effective and latest method to reach people. Create company profiles in all the networking sites like LinkedIn, Twitter, Facebook etc. New generation is more internet savvy and it is easy to reach them through online visibility. Advertise in Radio and Television.
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We had covered basics of Applicant Tracking System earlier. Here is a list of Software Solutions to do Resume Management effectively.
OpenCATS is the first open source Applicant Tracking System (ATS) runs on both Windows and Linux. It is innovative, easy to use and cost effective recruitment tool which can manage critical talent acquisition issues in an efficient manner. It can be installed on a local machine or on a server for web access. It is built on Linux, Apache, MySQL and PHP platform. The interface is very simple,clutter free and it is web based.
Most of the existing ATS applications are expensive, complicated, cluttered and Cumbersome UI. There are both free and paid versions of CATS. The user can choose depending on their requirement. For smaller size business set up, the free version is sufficient and effective. The open source version is free and this is for a small community. The free version includes the core functions and is generally sufficient for smaller organizations or self-employed recruiters. At no cost, you can track up to 5 job orders at once and allow candidates to apply from your website. You can use single-recipient email communications and store about 2,000 resumes with 100 MB of storage.
Site: www.opencats.org
Download OpenCATS
CATS is a professional version that costs 39$/month per user and includes 2GB of storage per user. This version includes additional features which are not found in the free version. You can track unlimited job postings and store tens of thousands more resumes. When you first sign-up, you’ll automatically be given a 30-day trial of the Professional version.
Site: www.catsone.com
Download 30 days Trial CATS
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ATS is the application that enables to maintain job information, database of applicant and handle the complete recruitment needs electronically. It is similar to CRMs which is also known as Talent Management System (TMS) designed for handle the recruitment cycle. There are various software tools available according to the size of business in either Open Source or SaaS mode.
It is difficult to handle the recruitment process manually as the recruitment department will be usually flooded with resumes. It takes lots of time, money and effort. It is essential to automate the process by using best suited ATS. ATS can be linked to the company website and to the job portals. ATS carefully screens the resumes and passes the information. This software will aid in many ways such as quick contact of all candidates, filling the positions in a much faster way.
The Web Based Application Tracking System helps the candidates to apply for a job online. It also includes pre-screening questions, resume tracking and ranking etc. The applicant tracking system useful for both the employers and applicants in recruitment process. Its easy to use interface allows candidates to apply easily, create and update resumes and even the ability to manage their own calendars for their availability.
1. Resume scanning
2. Job Description
3. Schedule and Track interviews
4. EEO Reports
5. Resume Database
6. Recruiter activities
7. Online notes
8. Letter generation and mailing
9. Calendar, Events and Contact Support
10. Comprehensive Search and Filter Support
11. Cost Analysis etc