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As mentioned in the earlier blogs, most recruiters are adopting for creative method of recruiting. Facebook is one of such tools. It is necessary to understand how effectively we can use the features. One of the features is Facebook Events.
There are more than 300 million users in Facebook and more than 3.5 million Facebook events created on each month. Most of the users login regularly and keep updating the status, add comments and check latest updates. Utilise this to advertise recruitment news.
Create an event on Facebook. Provide details about the opportunity, your contact details so that candidate can reach to you if he is interested in the position. It is not necessary that you need to mention the company name if you are from recruitment agency. Instead, you can just mention about the details such as top telecom company or retail company etc. One can search people by their name, company, profession or education. You can share this event with your known network or these search results.
Many users change their security settings to avoid their professional details visible to others. In such case you may not able to find them and reach out to them. But they will be still able to view your event and if interested, they can contact you for further information. This is how we can target the hidden talent pool/ passive candidates.